Privacy Policy

Effective Date: 6/15/2026

KD Therapy, PLLC (“KD Therapy,” “we,” “us,” or “our”) operates a website and provides mental health services in the State of North Carolina. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, or use our online scheduling system. This Privacy Policy applies to our website and general business operations; it does not replace the Notice of Privacy Practices provided to clients under HIPAA, which separately governs the privacy of Protected Health Information (PHI) created in the course of treatment.

1. Information We Collect

Through our website and online scheduling system, we may collect the following information:

• Name, email address, and phone number
• Information you voluntarily submit through contact forms or inquiries
• Appointment scheduling information, including requested dates, times, and service types
• Technical information such as IP address, browser type, and pages visited, collected automatically through standard website analytics

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and communicate with prospective and current clients
• Schedule, confirm, reschedule, or cancel appointments
• Send appointment reminders via email or text message, where permitted
• Improve our website and the services we offer
• Comply with legal and professional obligations

3. Online Scheduling and SimplePractice

We use SimplePractice, a third-party Electronic Health Record (EHR) and practice management platform, to manage scheduling, billing, secure messaging, and client records. When you request an appointment or communicate with us through our scheduling portal, your information (such as name, email, phone number, and appointment details) is collected and stored by SimplePractice on our behalf.

SimplePractice maintains its own privacy and security practices, including safeguards designed to comply with HIPAA requirements for the protection of health information. We encourage you to review SimplePractice's privacy policy for more information about how it handles data. We have entered into a Business Associate Agreement (BAA) with SimplePractice as required under HIPAA.

4. Email and Text Communications

If you provide your email address or phone number, we may use this information to communicate with you about scheduling, appointment reminders, billing, or general practice information. Standard email and text messaging are not fully secure forms of communication. By providing your contact information and consenting to electronic communication, you acknowledge this risk. You may opt out of non-essential communications at any time by contacting us directly.

5. Cookies and Analytics

Our website may use cookies or similar tracking technologies to understand how visitors use our site and to improve user experience. You can control or disable cookies through your browser settings; doing so may affect certain website functionality.

6. Disclosure of Information

We do not sell, rent, or trade your personal information. We may disclose information to:

• Service providers who assist in operating our website and scheduling systems (such as SimplePractice), under appropriate confidentiality obligations
• Legal or regulatory authorities when required by law
• Professional advisors (e.g., attorneys, accountants) as needed, subject to confidentiality obligations

7. Protected Health Information (PHI)

Any health information you share with us in connection with treatment is governed by HIPAA and our Notice of Privacy Practices, which is provided separately to clients at the start of treatment. This website Privacy Policy addresses information collected through general website use and online scheduling, and does not limit or modify the protections afforded to PHI under HIPAA.

8. Data Security

We take reasonable measures to protect personal information collected through our website, including reliance on SimplePractice's HIPAA-compliant security infrastructure for scheduling and client data. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website without parental consent.

10. Your Choices and Rights

You may contact us to ask questions about the personal information we hold, request corrections, or request that we no longer contact you for marketing purposes. Requests related to your health records and PHI should be made in accordance with our Notice of Privacy Practices.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when it was last revised. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at:

KD Therapy, PLLC